TikTok, the popular social media platform known for its short-form videos, has announced its first-ever music festival, In The Mix. The festival will take place on December 10, 2023 at Sloan Park in Mesa, Arizona, and will feature a lineup of top artists, including Cardi B, Niall Horan, Anitta, and Charlie Puth.
In addition to the big-name headliners, In The Mix will also feature a number of rising new artists and surprise guests. The festival will also feature interactive experiences and activities inspired by top TikTok trends.
In a press release, TikTok’s Global Head of Music Partnerships and Programming Paul Hourican said, “No other platform mixes music, creativity, and community like TikTok. With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok. Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community.”
Tickets for In The Mix go on sale on Friday, October 28, 2023 at 10am PT. General admission tickets start at $99, and VIP tickets are available for $199.
Why is this a big deal?
TikTok is a massive platform with over 1 billion active users. It is also one of the most important platforms for music discovery. In a recent study, over half of Gen Z respondents said that TikTok is their primary source for discovering new music.
The In The Mix festival is a sign that TikTok is taking its music business seriously. The festival’s stacked lineup and interactive experiences make it clear that TikTok is committed to providing its users with a unique and unforgettable music experience.
What can we expect from the festival?
Based on the lineup and TikTok’s press release, we can expect In The Mix to be a festival that is unlike any other. The festival will feature a mix of established artists and rising new stars, and the interactive experiences will be inspired by top TikTok trends.
We can also expect the festival to be streamed globally on TikTok LIVE. This will allow fans from all over the world to experience the festival, even if they can’t be there in person.
Overall, the In The Mix festival is a big deal for TikTok and for the music industry as a whole. It is a sign that TikTok is taking its music business seriously and that it is committed to providing its users with a unique and unforgettable music experience
