Instagram is one of the most popular social media platforms in the world, and Tanzania is no exception. According to a May 2023 report by NapoleonCat, Tanzania had over 3.4 million Instagram users, representing 4.9% of its total population.
The largest age group of users is between the ages of 25 and 34, and this demographic includes many popular Tanzanian artists who have amassed large followings on the platform, which they also use to promote their work.
Naseeb Abdul Issack, better known by his stage name Diamond Platnumz, the founder and CEO of WCB Wasafi record label, is the most followed artist in Tanzania, with over 17 million followers. He is followed by Wema Abraham Sepetu, an actress and the 2006 Miss Tanzania winner.
Here is a list of the top 10 most followed Tanzanian artists on Instagram:
- Diamond Platnumz – 17 million followers
- Wema Sepetu – 11.2 million followers
- Hamisa Mobetto – 10.7 million followers
- Shilole – 10.2 million followers
- Harmonize – 9.9 million followers
- Jackline Wolper – 9.9 million followers
- Rayvanny – 9.7 million followers
- Alikiba – 9.5 million followers
- Nandy – 9.2 million followers
- Aunty Ezekiel – 8.8 million followers
These artists use Instagram to share a variety of content, including photos and videos of their personal lives, music videos, and promotional material. They also use the platform to connect with their fans and interact with them.
Instagram is a powerful tool for artists to connect with their fans and promote their work. The platform’s large and engaged audience makes it a valuable resource for artists in Tanzania and around the world
