Kendrick Lamar is back with a vengeance. Today, he unleashed a fiery diss track titled “Euphoria” that takes aim at a currently unnamed rapper. The lyrics crackle with raw emotion as Lamar accuses his target of hypocrisy, manipulation, and cultural appropriation.
The song opens with a somber tone, reflecting on the downfall of a once-celebrated figure. Lamar criticizes his opponent’s fading superpowers and paranoid state. He accuses them of “degenerate” behavior and boasts about his own ability to predict their moves.
The lyrics take a sharp turn as Lamar calls out fabricated stories and manipulation tactics. He accuses the target of being a “scam artist” seeking acceptance and criticizes their fashion choices.
Lamar then contrasts his own electrifying music with the pacifying sounds of his rival. He displays a surprising level of restraint, offering to spare the target further insults “out of random acts of kindness.”
Despite this brief moment of mercy, Lamar continues to unload. He exposes the target’s alleged lies and manipulation, warning them not to spread rumors about him.
The song takes a more introspective turn as Lamar reflects on his own past mistakes. He acknowledges the consequences of violence and criticizes rappers who glorify gun violence only to preach peace later.
Lamar then calls out a specific situation where his rival allegedly failed to walk down an enemy with composure. He highlights the hypocrisy of boasting about wealth and power while claiming piety online.
The latter half of the track delves into industry politics. Lamar mentions “three GOATs left” and seems to acknowledge a friendly relationship with two of them. There’s speculation that these lines reference Drake and J. Cole, with the following bars hinting at tension.
Lamar expresses his burden of carrying the “crown” and his fear of betrayal. He references the tragic fate of YNW Melly, suggesting he might resort to violence if his suspicions are confirmed.
The song reignites a presumed feud with another unnamed rapper, criticizing their disrespect towards Pharrell. Lamar positions himself as the defender of hip-hop legend, boasting about his superior boxing skills.
He then unleashes a barrage of insults, criticizing his target’s entire persona – from their walk and talk to their fashion sense. Lamar accuses them of “sneak dissing” and feeling the need to exploit Black culture for clout.
The final verse is a blistering assault on the target’s supposed inauthenticity. Lamar questions their claim of blackness and criticizes their music for lacking depth. He concludes by challenging their core fanbase and questioning their path to success.
“Euphoria” is a scathing indictment, leaving listeners to speculate about the target’s identity. One thing is certain: Kendrick Lamar is not pulling any punches on this new track.
